Every weekday on the log:
what shipped, what broke,
what it taught.
Filmed at the Riviera, working out of the library lounge.
September 30, a videoThe office that day: a convention hallway at the Contemporary.
September 24, a videoThe first Build Log video, from the lobby at Coronado Springs.
September 22, a video“I moved in August and still haven't finished setting up. This desk is where the work happens.”
September 17, two photosEvery section here has one job and one feeling, and they were mapped on paper first: who the page is for, where her story starts, where it ends, what each screen is supposed to make her feel. The drawing came after the writing.
If you build things, you might want to see the map. Flip the switch and the page shows its bones.
That's the shepherd's rod and staff in the name. A rod protects and a staff guides, and neither one pushes. It's the only way I know how to work, and it's how I'd want to be worked with.
I'm a Christian, and following Jesus is the reason I care about people being heard and about families being provided for. I'd rather say that plainly than hide it.
AI does a lot of the work here. I make the decisions and I own the corrections. If I didn't measure something, I don't say it, and when I get something wrong I fix it in the same place I said it.
I spent years in the trades, and then I became the person building the marketing systems behind them. I'm not a marketer by training, and I stopped calling myself a filmmaker a while ago.
What I'm building now doesn't have a settled name yet. I'm early in it, and I'd rather tell you that than fake a title for it. The log is where you can watch it get one.
Write and say what it is and where it's stuck. I read every one and I write back myself. If you're where I was, I'll walk you through what I did.